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AVD´s mission is to support companies which seek to strengthen their competitive advantages. Support is given by inspiring productconcepts and attractive designs. A succesfull implementation and climbing up in the market for those companies is AVD´s concern.
The key-driver for successful new product development is to connect own strenght to market opportunities in a new way. Both longterm and shortterm opportunities need to be viewed and linked for continued success.
Design and creativity play an important role; they create horizons and vision, they visualize promising results and potential concepts.
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